California Home Staging
Selling a luxury home in the unique North Bay luxury real estate market requires an eye for design.
Tracy Otsuka says,
“I specialize in luxury real estate and define luxury as delivering above and beyond what is essential or necessary. To me, luxury exists in the small details that differentiate an experience from what is ‘normal’ or ‘average’. Luxury is usually found in the top 10% of sales in any given market. As a luxury real estate specialist, I market every listing as if it’s a multi-million dollar property. Why? Because it’s the only way I know how to net the highest price possible and I just don’t know how to present a property in any other way. In every facet of my life my motto has always been that good enough, isn’t.”
Home Staging San Francisco CA area
“In that regard, I believe that the presentation of your home is perhaps the single most critical step in your marketing plan. Professional staging enhances a property’s best features, increases and defines perceived space and neutralizes an environment by making your home appeal to a broader audience. Some degree of staging is done in most luxury homes listed in the North Bay and it is a critical component in achieving the highest sales price possible. More importantly, staging also allows for stunning professional photographs which is where all great real estate marketing begins. These photos become central to how your property is presented on the multiple listing service, mailers, postcards, print media, personal property and general websites etc. They will draw buyers in and incite them to request a showing. They will draw agents in and encourage them to preview a property. Since the cost of preparing a house for sale, including staging, is tax deductible, why wouldn’t you consider it?
Industry stylists know what furniture works, what arrangements attract interest and what accessories best compliment your home’s decor. I have several design firms and photographers that I work with and will personally select resources that will best suit your needs. I always include initial staging consultation fees and photography fees in my services.” Tracy states.
Home Staging San Francisco area
Tracy Otsuka is the premier real estate agent for North Bay Luxury Real Estate in the San Francisco area, serving Sonoma and Marin County. Call 415-668-2020 today to learn more.