Staging Statistics – More Proof That Staging Is Critical To Get The Best Price

My clients know how strongly I feel about the use of staging to obtain the best sales price possible. When over 90% of all buyers find their home on the internet, it’s imperative that listed home show beautifully online. That starts with fabulous photos taken in a staged home. Here are more statistics that support the importance of staging.

· Most buyers form an opinion about a home within the first 7-10 seconds of arriving. Buyers tend to stay in furnished homes for an average of 40 minutes versus a vacant property for just 5 minutes.

· 9 out of 10 people find it difficult to visualize how an unfurnished home would appear furnished.

· Over 90% of buyers look at homes they’ve found on the Internet. That means it is absolutely critical that your home makes a strong first impression online. Staging will help you do just that.

· According to US Housing and Urban Development, a staged home, on average, will sell for 17% higher than a home that is not staged.

· reports that sellers who spent $500 on staging recovered over 343% of the cost when they finally sold their home. Not a bad investment, if you ask me!

· The Real Estate Staging Association recently did a controlled test selling two identical homes. One was professionally staged. The other was not staged at all. In the end, the non-staged house sold in 102 days, while the staged house sold in just 45 days.

· It is estimated that only 10% of home buyers can visualize the potential of a home. That means 90% are not going to be able to look past dirt, clutter, and imperfections.

· According to the National Association of Realtors, the average staging investment is between 1% and 3% of the home’s asking price, which generates a return of 8 to 10%.

· In a 2009 Home Gain survey of over 2,000 realtors, it was discovered that home staging typically provides a 586% return on investment. According to a 2011 study by, here are some top updates you can make to prepare your home for sale that will result in the greatest return on your investment:

· Clean and de-clutter: 872%

· Lighten and brighten: 572%

· Landscaping (both front and back): 473%

· Paint interior: 250%

· Update kitchen: 237%

· Update bathroom: 172%

If you’re still not convinced of the importance of staging, click here to take a look at these before and after photos of rooms that have recently been staged.

What Tracy’s Clients Say About Her

Tracy’s status as one of the San Francisco North Bay’s top real estate professionals can be attributed to her unsurpassed concern for her clients, passion for each home and its potential, and singular understanding of the state-of-the-art technology vital for client and property representation in the global marketplace. Always striving […]

Read more »

Luxury Sonoma County Homes – Perfecting The Image

Luxury Sonoma County homes are not only beautiful, but are practically works of art.  When listing your property, it’s important to provide your potential buyers with pictures that show off its natural wonder. A single picture definitely will not suffice, but many that truly capture the essence of your luxury […]

Read more »